In short, absolutely not. We all know sales is a must but in the modern age, sales alone can’t get the job done.
Factually speaking, only 10% of sales people make more than three contacts with a prospect. Almost half never follow up with a prospect, while only a quarter even make a second contact.
Clearly, this is a problem when you consider only 2% of sales are made on the first contact and 3% with the second. 80% of sales are made all the way down to the twelfth contact – we’ll let that sink in a minute…
Who wants 12 contacts from a sales person? Definitely not us. The solution is content. Content nurtures those leads and works alongside a strong sales team, sales management software and a solid strategy to ultimately lead to, well, sales. Get the mix right and you’re a winner.