You should never give up marketing so your brand name stays alive. What’s more, your top competitors are unlikely to pause campaigns. So the moment you go off the radar, they’re waiting in the wings ready to take your share of the market.

Even when times are tough, continue your marketing efforts. Keeping your name out there during a recession prevents another brand taking precedence.

While pausing on marketing gives your competitors an edge, it also prevents your own engagement and customer insight. The longer you stop marketing, the bigger the distance grows between you and your customers.

Put simply, you lose touch with them, whether it’s understanding their needs or discovering their views on your products or service. Over time, this could result in the inability to read the market – putting you way down the pecking order in comparison to your competitors. Watch out!