Writing emails can be tricky. They are a fantastic way to communicate with your audience, but they are not always read. Most people take a few seconds to decide whether to read or delete them. That’s why we suggest keeping your emails short and on point.

A reader’s first impression is based only on the subject and headline, so you need to make sure they are clear and concise.

If you send a promotional message about your product or service, limit the content to two paragraphs, and include bullet points for easy consumption.

If it is a thought leadership mailer, have just a short snippet of the piece with a link to the full article on your blog page.

Remember, even if the reader is interested in the subject, they may not have the time to go through the entire email. Hence, it’s always best you keep your emails simple, brief, and to the point.