The jury is in. Content marketing just works.

But if you need numbers, there is more than enough hard evidence to show how it can help position your company above competitors, and stretch your marketing spend.

1. It gets 3x the leads of paid search and is a sustainable way to attract customers.
2. Small businesses with blogs see 126% more lead growth – and almost 80% of web users read blogs.
3. Branded content achieves 72% higher ROI compared to magazine ads. Giving people useful information and advice builds long-term brand loyalty.
4. 95% of B2B buyers view content as trustworthy (almost 70% of consumers distrust advertising). High-quality content makes your brand relevant, authentic and credible.
5. 62% of marketers outsource at least one part of their content marketing activity. You can achieve better results, scale quickly, and save money.