Keywords still matter, as long as you’re not just stuffing them into nonsensical content. That doesn’t work so well – or get the results you want!
These days it’s all about search intent (as we have covered) but that doesn’t mean keywords can be forgotten – it’s just that they now form part of a larger picture. Because keywords are a great way of understanding how your competitors’ content is performing – so you can adjust accordingly.
If you want to find which keywords are trending, here are a few places to start:
- Google Search Console
- Ahrefs Keywords Explorer
- Google Keyword Planner
- Moz Keyword Explorer
Ultimately, the power of good keyword research is gaining an understanding of your target market and how they are searching for what you offer.