Professional networking site LinkedIn is more than an online employment platform; it houses knowledge, insights and business news. Not on there? Or maybe you just haven’t utilised its full potential yet? You should. There are over 675 million LinkedIn users and we’re pretty sure some of them would like to connect with you and hear your updates.

Once your LinkedIn page is active, you need to create content to keep people engaged. This is the perfect space to establish yourself as a thought leader in your industry. But what may surprise you is that most of the great articles you read on LinkedIn aren’t actually written by the named author at a particular company – it’s highly likely they hired a content agency to research, write and edit the work.

Once you’ve done the same, you can promote the content by industry, region, job title and so on. Happy networking!