When we talk about your audience, we’re talking about your prospects. And the best way to give them a positive experience – and compel them to come back for more – is to provide useful, insightful, timely content that genuinely addresses their needs.

It means you don’t just capture their attention, you hold it. Anyone can write a clickable headline, but genuine sticky content means they keep reading and genuinely engage.

It’s that engagement that builds a relationship of trust over time, and it’s why truly great content is such an important asset.

Your prospects not only return to your website more often, and linger longer, but in the process they are more likely to buy from you. Your content has nurtured the lead, so when it’s time to buy, they think of you.