You have a lot on your plate: a never-ending to-do list, meetings to attend, phone calls to return, plans to make and execute – does writing content sound like something you can crowbar into your week?

A single article can take 10 or more hours to write. That’s just the first draft. That’s a lot of hours to ask a business person to take out of their week (at least a whole day) to produce a piece of content. And to do so every week – content needs to be regular in order to be effective.

As a business leader, do you have time to do the work of the content writer, the editor, and all the other team members involved in creating a high-quality piece of content?

Even a single in-house writer will struggle. What’s needed is a team that can put in the hours.

Solution: Go with a content agency.