You have something that no one else has. You’re an expert in your field, and you’re the ultimate expert in how your business works.
Creating content means you’re sharing that expertise with your current and future customers, building a long-term relationship of trust, nurturing leads, and remaining constant in people’s minds.
Let’s face it, no one is going to share your About Us page. But if you can help solve a common customer problem in your content, you are immediately giving your readers a reason to share what you have created. In short, your visitors are now marketing on your behalf.
So you’re marketing even when you’re not.
And as you further establish yourself as a thought leader in your particular field, Google and social media recognise this, the higher your blogs and other content get ranked, and the more interested parties get to see it.