Does having a great website automatically mean good traffic?
Even if you build the perfect site from a design and text point of view, without regular, fresh content, there is no reason for potential customers to visit more than once.
And you need those repeat viewings if you want to make a sale because most first time site visitors are not ready to make a purchase. They need nurturing. And that is where content becomes the ultimate nurturing tool, building a solid relationship of trust with your prospects, so when it does come time to buy, they think of you.
Put yourself in your audience’s shoes and consider the types of content you would want to read if you were them. Then start by writing one great blog post each month, steadily increasing the frequency.
You’ll boost traffic and conversion.