That’s 1/20th of a second. And that’s how quickly it takes a visitor to form an opinion of your website – and maybe even your business.

What does this mean for you?

To begin with, the design of your website matters. If you have a lousy-looking website, most of your visitors are going to assume what you’re offering is also poor.

And the 50 milliseconds it took them to size you up is also how long they will stay on your site – you’ve lost them.

So, what to do? The answer is rather obvious – don’t skimp when it comes to your marketing touchpoints. An excellent design is one side of it in the digital age, but equally important is the other – content. Give them a reason to connect with you by providing valuable information to enhance their career or life.

And hurry – you don’t have much time!