Sometimes we’re so invested in our own company’s content, it’s hard to take a step back and know if we’re doing it right. There’s no need to overthink this one though: ask yourself, does this content have value for my audience?
This requires you to really understand said audience. Who are you writing for? What value can you bring them? Nail this and brainstorm content ideas accordingly.
Bear in mind that a good topic needs good writing. Don’t waste a great idea by not using a gifted writer to bring the story together. The content needs to be planned: research, structure, editorial flow.
What’s more, an editor should be used to ensure the good writing becomes great. Maybe there’s a tweak in the second paragraph or a word change in the summary? Be thorough with the above and the answer will be, yes, your content is interesting.