How can you learn content marketing?

If you’re in digital marketing and you feel it’s time to get content marketing into the mix, here are four things you need to know:

1. Strategy: This means content creation and content distribution – aligning the content with your offering and your business goals, then creating a plan to distribute it in a way that gets results.

2. Content creation: No, this isn’t standard copywriting. Closer to  journalism in nature, great thought leadership content should be good enough to be syndicated in industry magazines.

3. Team building: Great writers (who understand research, audience, tone, voice, etc) need to be in the mix along with editors and proof readers. It’s publishing more than it’s marketing.

4. Workflow: Using detailed briefs, calendars, and solid client communication means that you work like a publisher, going from idea to final product smoothly and efficiently.

So, are you ready to jump into the content world?