If you’re in digital marketing and you feel it’s time to get content marketing into the mix, here are four things you need to know:
1. Strategy: This means content creation and content distribution – aligning the content with your offering and your business goals, then creating a plan to distribute it in a way that gets results.
2. Content creation: No, this isn’t standard copywriting. Closer to journalism in nature, great thought leadership content should be good enough to be syndicated in industry magazines.
3. Team building: Great writers (who understand research, audience, tone, voice, etc) need to be in the mix along with editors and proof readers. It’s publishing more than it’s marketing.
4. Workflow: Using detailed briefs, calendars, and solid client communication means that you work like a publisher, going from idea to final product smoothly and efficiently.
So, are you ready to jump into the content world?