According to Statista, by 2023 e-commerce sales will account for approximately 22% of worldwide retail sales. If your product or service can be sold online and you are not yet online, it is indeed time to move forward in this respect.

Then you’ll want to know what makes your target audience tick when it comes to online shopping. One key consideration for example: Why do so many online shoppers abandon their carts right at the checkout? One of the most common reasons is they find the shipping costs too high. Other common reasons include an overly long shipping time, invalid discount codes, or having to re-enter their credit card or shipping information.

For any online business, it’s essential to understand the online shopper’s mindset to ensure you don’t make the common mistakes that lead to the loss of an otherwise easy sale. It is not rocket science, but it differs greatly from having a physical store or office in which to greet your buyers.