Not at all. In fact, the more quality content you can produce, the better. Just keep in mind the three golden rules:
1. Ensure it’s professional grade every time: Whether one piece or 20 pieces per month, you only win if it’s high quality. That means well written articles or beautifully produced infographics. A good benchmark is anything that the top news journals from your industry would publish.
2. Stay relevant: Always ensure your topics are well chosen, focused and relevant to the reader. Ask yourself these questions: What problem does my offering solve? What are my customers searching for? This is where engaging topics are found.
3. Distribute effectively: People won’t come to your content if you don’t lead them there. Email campaigns, social, and content syndication in the mainstream media are three core ways to ensure broad distribution that is properly targeted.