There is no denying that TikTok is the current darling of the social media world. While many wonder how long the run will last, us marketers need to ensure we take full advantage of this platform while the going is good.

One of the main talking points at present is how the platform is being used as a search engine. Almost 40% of the younger crowd are in fact using TikTok to search for everything from places to eat to clothes to buy.

So what’s important for marketers to know?

• Because many of the vids on the TikTok platform are geo-tagged and automatically categorised according to, for example, product or service categories, users can find tips on interesting places to visit and things to do in their area.
• Businesses are able supplement videos with additional information or promotional offers.
• TikTok automatically links certain words and phrases in comments, meaning users who click those links will see search results for the anchor text.

If you haven’t yet discovered TikTok for marketing, it’s indeed time to get to know this platform.