Original content increases conversions

How can you boost conversions?

How about letting content do the work for you. Because the content you post influences conversions. And it helps your audience connect with you while giving them the information they need to make educated purchases.

Just look at the numbers: Content marketing has conversion rates six times higher than other forms of marketing. That means it’s six times more effective in taking people who have found your content, turning them into leads, and then turning those leads into your customers.

Want more numbers? Here we go: Just simply using an original image on your blog (rather than a stock photo) can increase conversions by 35%.

In short, by doing a few key things correctly you can gain a great deal. That means original content, original images, and ending with a strong CTA taking your reader to the next stage.