You’ve probably heard that content marketing works and we’d be fast to tell you that too. Don’t just take our word for it though. Here are three stats that show just how effective content marketing is:
1. Nearly half (47%) of buyers will view three to five pieces of content before engaging with a sales rep. What’s more, companies that have blogs will enjoy 67% more leads than those who don’t.
2. Today, customer acquisition costs (CAC) are up across the board. However, content CAC is around 15% less than paid CAC. This suggests some efficiency when it comes to brands having an inbound marketing strategy.
3. When it comes to overall growth rates, companies that deploy a content strategy are seeing roughly 30% higher growth rates than brands that don’t use content marketing. Why wouldn’t you opt for that faster growth rate?
See, content marketing really pays off.