Thanks to the pandemic, the QR code made a successful comeback over the past years. It offered a touch-free solution for companies to provide information and various services to their consumers. The QR code did so well that most American Fortune 500 businesses now include them in their marketing strategies.
Here’s how you can use QR codes in your marketing:
- Make it a call to action: Scanning the code lets the consumer automatically email or call you.
- Lead-gen landing page: It can be linked to a specific landing page where a contact form is filled in.
- Enhance your social media presence: People can like and follow your profiles immediately from their phones, wherever they are.
All in all, QR codes are a great marketing tool that can help your company communicate with your customers and prospects in convenient ways.