About 300 billion emails are sent every day. And that sort of stat scares many companies from sending out their own marketing emails – they worry their emails won’t be read or their readers will unsubscribe. In short, they fear they will annoy people.
It’s the wrong approach. If you have valuable things to send out, you don’t have to worry about anything else. Here are three simple questions to ask when it comes to email marketing:
1. Will my target audience find this email helpful? If yes, send it. If the answer is no, then nix it. It is absolutely that simple.
2. Are the right people on your email list? Are they your ideal prospects? Your email list should be focused on growing your customer base by targeting the right people. List management is a big task in itself.
3. Are you sending out too many emails? Refer to point number 1, because this one’s a trick question: It’s never too many as long your content adds value.
So don’t fear the unsubscribes, or whether you are bothering people with your emails or sending out too many emails. As you can see from the above points, all that becomes irrelevant in the face of a well-run campaign.