If your marketing strategy isn’t content-fuelled, then there’s something seriously wrong. Here’s three reasons why you need content:

1, It allows you to offer real value to your consumers. Thought-leadership can help improve people’s lives. Promotions don’t run as deep.

2. It allows you to nurture leads right up until the sale. If you’re only sending out promos, people will get sick of you. If you’re sending out content they find helpful or interesting, you’re onto a winner.

3. It’s a genuine brand builder. Again, promo marketing is anything but deep. Yet engaging content lends real insight and feels like a more genuine brand building effort consumers will appreciate.

So, without great content, you’ve got a shallow marketing strategy that makes people zone out. Add the content – good thought-leadership content that is – and you’ll truly be nurturing leads and getting closer to sales every day.