If any of your competitors are doing content and you’re not, they’re chipping away at your business.

If you’re not in the content game and your competitors are, you’re missing out. Meanwhile, they’re staying in touch with prospects regularly with great messaging. They’re sending information out that’s of value, meaning when it comes to the time to buy, buyers will naturally turn to your competitor.

Your competitor is also building a stronger brand because content has many touchpoints from email to media syndication, plus all the social media channels. Just one piece of content has a huge digital footprint – so your competitor’s reach is absolutely smashing yours.

Lastly, they’re building trust by sharing free, valuable content. They’re walking the walk not just talking the talk. And again when it comes to purchasing time, buyers will choose them over you.

So can you really afford not to do content?