Before content creation commences, the content marketing strategy must be defined. This is key in the relationship-building process between agency and client too.
We recommend that agencies provide the client with a documented content marketing strategy – the existence of which is known to separate successful companies from struggling ones. That way both parties can ensure any content requests align with this strategy. It’s good to have something to keep coming back to so everyone is always on the same page.
We encourage clients to share the content strategy with all your customer-facing employees (indeed, the whole team if it suits). They know what questions or problems arise most and will be able to apply the content marketing strategy in real life situations.
Have you locked down your content strategy yet or do you need some guidance? Tell us in the comments!