Brands need content marketing to succeed. You get it, we know. But how do leading tech companies view content marketing?

Well, the vast majority are concerned with ensuring their audience view them as a trusted and credible resource. You can’t pave the way in the tech world if people don’t truly believe you’re switched on and ahead of the curve.

Tech firms also think creating great content should build loyalty with their existing customers. Plus, the content should prove their organisation values craft in content creation and production and – above all – creativity. Elon Musk spring to mind?

Most tech firms agree there’s content marketing buy-in from the highest levels of their company. Tech CEOs must be on board with all things content to stay relevant.

Finally, tech brands admit placing importance on building relationships with influencers, from journalists to brand advocates (and content marketing is imperative to do so).