If you are marketing to teens on Facebook, you may not be reaching them nearly as much as you used to. That’s because teens are dropping the platform en masse.
The numbers are not that pretty: According to a recent survey, 71% of teens in the US were regularly using Facebook back in 2015. That figure now stands at 32%.
Let’s look at two other stats:
- YouTube is absolutely loved by teens. At 95% usage among this group, the app is the clear frontrunner with this demographic.
- Facebook has fallen behind many of the other major platforms when it comes to teens: Instagram, TikTok, and Snapchat are now all liked more.
So where to from here? Not to be too hasty – Facebook still has plenty of teen traffic for you to target. But you’ll also need to be using the other more popular platforms to ensure a well-rounded campaign reach.