So you’ve created some pretty great, journalistic style, thought leadership content? Good on you! Now you’ll want to get it in front of as many eyes as possible.
Make sure you distribute it across the Big 3 key channels:
- Social Media
- Media Syndication
Social media keeps things short and snappy. So break your article down, post it over Facebook, Twitter, Instagram or your channel of choice and include links that direct readers back to the original long-form article.
Every time you create a new article, make sure you send it out to your full email database. Sharing is caring, after all.
Thirdly, it goes without saying that if your content is good, the media will want it. Keep in touch with relevant trade journals to build those relationships. Then you can send them your content for consideration for publishing on their platform.
The results? More exposure.
