Many think a content marketing effort is something entirely new and worry that everything is going to get super-expensive. But, in fact, content marketing simply plugs into the existing digital marketing framework.

The addition of content marketing enhances other aspects of digital. So what does it cost to set up?

Well, assuming you have email marketing, social media marketing, SEO and digital advertising in place, then the addition of content isn’t too heavy. A qualified agency can produce content for you priced out per piece of content. The cost includes topic research, writing, editing and even client iterations. In the case of infographics, it also includes design.

Naturally, the total costs will vary depending on the agency employed but – luckily – the cost of a content marketing effort for most companies is merely the simple addition of the content. Et voila!