You need talent and time to deliver impactful content. And if your content efforts aren’t competitive (i.e. you’re not producing it regularly), your customers will go to competitors.

It’s a good idea to outsource content if you can’t create it internally at the necessary quality, volume and scale to achieve success.

Outsourcing benefits are three-fold. Firstly, you’ll receive informative, consistent, customer-centric content. Secondly, it ensures objectivity (in-house writers are conditioned to think like your business rather than your audience). Thirdly, your time is protected leaving you to focus on other things such as digital strategy, outreach and distribution.

Why not start by outsourcing just one article every couple of weeks? That way you can control costs and test user engagement.