Digital marketing is a content publishing effort. It takes time, effort and talent. But if you follow our three rules, you can’t go wrong:

1. Get your content out there! We’re talking newsletters (ones people actually want to read), social media, trade journals and SEO-optimised online pages so you attract traffic through organic search.

2. A little budget goes a long way. Put a budget behind distribution, especially on social media. Don’t be fooled into thinking organic reach will be enough if you’re aiming big.

3. Be consistent. Do you see the media taking breaks? Does your favourite news channel shut down for the summer? Certainly not. So you can’t afford to either. Publishing means monthly, weekly, even daily if you have huge growth targets.

If you hit pause on publishing, your competitors will swoop in and snatch your prospects. So keep up the good work!