So you’re looking for a content agency. Are you overwhelmed by choice or maybe you don’t even know where to start?

Fear not, we’ve put together a ‘how to’ list to help. Customer service and timings are obvious, but how else can you find the very best?

• Ask for some targeted sample content. You should pay for everyone’s time, of course, but you don’t need to commit to repeat business until they’ve proven their worth.
• Amazing ideas! That’s where it all starts, right? Check they have a good grasp of relevant topics in your industry. This also shows that their response to your brief is spot on.
• Take a deep dive into the content they deliver to you, checking the strength of their research and flow of the writing.
• Provide feedback and monitor how well they incorporate it to deliver revised content that really shines.