In the healthcare industry? This one’s for you (although it should be said content works across all industries). Imagine you visited a clinic or have shown interest by enquiring to book in the future… would you appreciate a receptionist calling you to book an appointment again and again? Probably not.

But you would respond to valuable, regular content that gives you insider tips for your health. Especially if there’s a health issue on your mind. You’ll engage with helpful answers from an industry thought leader, who perhaps you’ll book for a consultation further down the line.

Content is less intrusive and allows you to engage with it on your own terms. So with that in mind, if you’re hoping to up your patient list for the new year, simply up your content production too.