Sometimes the oldies are the goodies. And blog posts remain the most popular form of content – helping organisations generate leads and attract organic traffic.
Why? Well, they are lead nurturing engines. Let’s say a potential customer visits your website but isn’t ready to purchase. How many times will they return to read the About Us page? Exactly. But what if you’re posting relevant, helpful, fresh content on a regular basis? Not only does that boost your organic SEO, but it means you are communicating with your prospects on a human level, providing free advice and help on topics which are relevant to them.
When it’s time to purchase, who will they think of?
Talking of oldies – what’s the best way to distribute those blogs? High on the list has to be email. And once they have signed up, you can now leverage this further down the funnel.