If you interrupt your potential audience (ie, your current and future customers), you run the risk of annoying them, and pushing them away from your product or service.
Content marketing does the opposite. It’s a method of not just speaking to your audience, but starting a dialogue – one that puts them in the driver’s seat and doesn’t annoy them.
Rather, it simply becomes part of their online life, as you offer useful information to them, and in response they remember you when it’s time to make a purchase.
When it’s done correctly, it can:
- Build relationships of loyalty between your customers and your business
- Create a sense of community around your brand where people feel invested
- Connect with your audience to show them how your products and services solve their challenges
- Ultimately, it nurtures leads and boosts conversions