The reason most content is not readable is that it’s not really content.

If you look at the blog sections of most corporate websites (for those who have them), you would hope to find professional-level journalistic style pieces. What you often see instead are several hundred words of jumbled thoughts that are often promotional in nature, have no central theme, and essentially offer no value to the reader (who should be that company’s potential client).

The solution: A professional writer (or team of writers) who was given a clear brief and who has done real research on the topic and whose work has been edited. That means a fresh set of eyes from an outside agency who will give real energy to your message and ensure it remains indirect promotion, providing genuine value for the reader, solving their problems, building a relationship of loyalty and trust.