With over half of your traffic likely coming from mobile nowadays, you have a tiny margin for error here.
Just look at the stats. Eight out of ten website visitors abandon their session if their mobile device’s website experience is poor. Your viewers do not have the luxury of pausing to pinch and zoom. If it is not a pleasant experience, they will leave, and it is highly doubtful they will return anytime soon.
The bottom line is a smooth experience across all devices is integral to the success of your business.
Without it, your traffic starts to decline, causing you to miss out on leads – resulting in the loss of potential clients and, ultimately, less revenue.
Now, you don’t want to have to explain that to your management, do you?