What can you do to ensure you match or exceed your competitors’ content marketing efforts?
1. How much content are they doing? This tells you their reach. How often are they posting, and what distribution channels are they using? You won’t get exact data on everything, but an overview helps understand if you’re matching or beating their efforts.
2. How good is their content? Many content campaigns are not good. You can tell if content is not done by a professional agency. So check if your competitors’ content is very short, lacks focus, lacks authority and is … well, not really content at all.
3. Are they hitting key talking points? Your competitors’ work might be nicely put together, but does it have that ‘current’ feel where they’re really on top of industry trends? If you can become an industry thought leader, your name will be remembered.