The content marketing agency will open its first dedicated European office in Munich, Germany.
Dubai, UAE: Dubai-based content marketing agency Silx is to open its first Europe-focused office, in Munich, Germany. The move comes as the company looks to service a growing client list across Europe, and to meet the needs of European marketers who want to benefit from a digital marketing framework that has content at its core.
Pioneered largely by the American market – where around 90% of businesses now use content marketing – European companies are finally realising that content is a key element of all successful digital campaigns in terms of driving greater engagement, lead generation, and lead nurturing.
As Silx has shown in the UAE, putting content at the core of a marketing strategy strengthens all other channels, including SEO, email, social, digital and media syndication. By offering this content marketing infrastructure to the European market, Silx aims to provide companies with the tools to increase and improve their English-language digital content marketing and reach a wider international audience.
Silx Managing Director, Alex Ionides, said of the latest development: “We are looking forward to building out our European office in Munich. Having seen steady growth in the UAE, the time is now right to expand our operation to meet the growing need for content marketing as it becomes an integral part of Europe’s digital marketing framework. Companies in Europe – and indeed in the Gulf – are still lagging far behind their American counterparts. But we are now seeing the change.”
The European expansion comes just three and a half years after the company launched in Dubai. Since then, Silx has grown from servicing a single client to meeting the complex needs of more than 25 businesses across various industries in the UAE.
Though headquartered in Dubai, the Silx creative team of professional copywriters, editors and designers are based in the UK. This UK team has been instrumental in the company’s success in bringing high-quality and engaging, thought-leadership content to the Middle East.
Silx now aims to bring the same to the wider European market with its signature offering – full-service digital marketing strategies, scalable to any volume, with content firmly at its core.
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About Silx
Founded in 2015, Silx is a full-service digital marketing agency run by marketers with news media backgrounds, ready to help your company become a publisher of content that drives customer action. Our complete offering integrates content creation, distribution (email marketing, social media, press syndication of content), SEO, SEM and digital advertising across all platforms. Always with content at the core.