The UAE-based marketing company has made the move to meet the growing demand for visualised data

Content marketing agency Silx has added infographic creation to its growing range of services. The move comes as the company continues its expansion to provide a 360 content offering to its UAE clients. An offering that currently includes article creation, email campaigns, social media services and PR and media placements.

While adding this service was always on the agenda, it became a more pressing priority once Silx managing director Alex Ionides spotted the lack of great infographics in circulation in the UAE: “There’s plenty of evidence to show that we respond better to visual information. What’s more, consumers are more likely to share information when it is presented in this way. This is something that is definitely missing here in the UAE. But we intend to change that. Our UK team have extensive experience in infographic creation and design – an area that is booming in the UK right now.”

The use of Silx’s UK team is significant as infographics have been a mainstay of UK marketing for some time now. Ionides said: “We always use the best available talent and resources when providing any service to our clients in the UAE. When it comes to infographics, that talent is in the UK, and we’re giving our clients direct access to experts in this field.”

The Silx offering affords its clients the best of both worlds – international standard work and a local team on hand to take meetings, briefs and any other enquiries. Silx takes this approach across all of its services, and the introduction of the infographic creation comes hot on the heels of another new offering – media placement. This brings Silx much closer to its launch aim of bringing full-service content marketing to the UAE.

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About Silx: Founded in 2015, Silx helps companies use content marketing to get more from their marketing spend – a cost-saving way to nurture leads, build client relationships, and get ahead of competitors. Run by marketers with news media backgrounds, our content marketing/publishing campaigns for clients use cutting-edge thought leadership content – that brings measurable results. Our full-service digital marketing offering then integrates this content creation with distribution (email marketing, social media, press syndication), SEO, SEM and digital advertising. Silx is headquartered in Dubai, with offices in Munich and London.