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CEO & CMO:
What’s the key to this crucial relationship?
They may not make the headlines quite like their CEO counterparts, but CMOs are powerful entities within any business. It’s hard to imagine Netflix today without Marian Lee’s guidance, or Apple without Greg Joswiak – both CMOs are notable for their sheer cultural influence.
But what is the relationship between CEO and CMO? What are the pitfalls, and what’s possible when it’s working well? And while cultural influence is important, how can the CMO communicate this in terms of the CEO’s priorities – particularly business growth?
Whether you’re at the level of Tariq Hassan, who heads up marketing at McDonalds, or Zach Kitschke, who was the fifth employee at Canva and is now their CMO, real success comes through alignment with the CEO. So, let’s break down some of the key aspects of the relationship.