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Latest Post
The Cannes Lions International Festival of Creativity:
where the industry shows its hand
Often described as the Oscars of Advertising, the Cannes Lions International Festival of Creativity is less about celebration than calibration. For one concentrated week each June, the industry gathers in Cannes not simply to admire creativity, but to establish what currently counts as value.
That distinction matters. Cannes is not neutral. It reflects priorities, rewards behaviours, and quietly signals which ideas, disciplines, and ways of working are gaining influence – and which are losing it.
To understand Cannes Lions is to understand how modern marketing power is distributed.



