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Latest Post
Beyond Millennials:
Are brands missing out on influencer marketing for older generations?
Influencer marketing tends to get a lot press these days, given the stratospheric sums involved in celebrity endorsements from influencers and brand ambassadors. After all, when celebrity influencers like actress Charlize Theron can command USD $55 million for promoting Dior products, and The Rock – aka WWE wrester-turned-actor Dwayne Johnson – pulls in tens of millions of dollars per annum from a handful of celebrity endorsements, marketing executives need to be comfortable with the ROI on their influencer spend. Endorsements for sportswear brand, Under Armour, reportedly earned The Rock USD $25 million a year, but the riches are two-way – companies like Under Armour that concentrate on the best brand/celebrity partnerships for their products will see the highest ROI.