How to establish a podcast for your business

In all their varied glory, podcasts have enjoyed an unprecedented boost in popularity and engagement in recent years. In the UAE alone, there are an estimated 1.3 million regular podcast listeners, with KSA topping over 5 million regular listeners. And with that astonishing increase in popularity comes a golden opportunity for marketers to take advantage […]

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The pricing challenge:
how much should you be charging, and how to arrive at the equation

A company’s pricing strategy can be a complex, frustrating and intricate maze for business leaders to navigate. Models, methods, equations and theories abound, and when it comes to deciding how much you should be charging, they all serve to challenge and optimise the status quo in search of greater margins or market share. But how […]

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The main drivers of the experience economy, and brands that are leading the way

Customer experience has always been a priority for businesses. But in today’s hyper-connected world, consumers are looking for more than a good product or service. When it comes to consumer preference, customer experience is surpassing both product and price. A survey of almost 2,000 businesses revealed that 86% of buyers would pay more for a […]

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Is social taking over search?

In today’s digital age, the way users seek and consume information is undergoing a significant transformation. There’s a growing debate about whether social networks are taking over traditional search engines like Google when it comes to finding information. Everyone loves an either/or debate – as though it’s a straight choice between traditional search engines and […]

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Audio advertising
– how it can amplify your brand’s voice

In modern marketing, audio advertising is enjoying a boom. It has become a potent tool for engaging audiences, whether through podcasts, audio ads in apps, or good old-fashioned radio. Marketers love audio because when the audience is listening to something, their attention is heightened. And if it’s done right, it can have a lasting impact. […]

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Brands with purpose:
can sustainability drive growth?

In the face of record-breaking temperatures, global water shortages and rising sea levels, there’s no downplaying the climate crisis. The pressure is on for everyone to do their bit – governments, big businesses, brands and consumers. But the term ‘sustainability’ has been bandied about liberally in the past few years too, often with misleading consequences. […]

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