FAMILIARITY BIAS:
3 ways to harness its power

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The more you encounter something, the more your attitude towards it is enhanced. In 1968, social psychologist Robert Zajonc called this the mere-exposure effect. Today, we know it as the familiarity bias. It’s hugely influential in the purchasing decisions we make – one recent study found that 82% of participants selected a familiar brand from a […]

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BIG MISTAKE:
5 digital marketing blunders and how to avoid them

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Digital marketing isn’t new – we get it. But for any of us who have been doing it for a long time, it’s always good to check in and see if we’re truly getting an acceptable return on our digital marketing investments. Just how effective really is our digital marketing strategy? So let’s look at five common […]

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DOWN THE DRAIN:
5 ways you lose money without content marketing

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Your digital marketing efforts could all be for nothing, if you don’t use content. Seems a little dramatic perhaps, but if you have ever felt that your website is pushing people away, that your leads are disappearing, that your SEO efforts are in vain – well, you’re probably not using content effectively. So here are […]

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BIG BRAND BONANZA:
LEARN CONTENT MARKETING FROM THE PROS

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Content marketing has been a hot topic for a few years now. Yet many companies still struggle to execute it effectively. So what are the big name brands – the trailblazers – doing that the rest are not? And what can we learn from them that we can start using straight away to save on […]

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AVOID THE UNSUBSCRIBE:
4 TIPS TO MASTER EMAIL MARKETING

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Last week, I bought some flowers. In the process I signed up to the company’s email newsletter. From here things went awry. I’m not sure how many birthdays, anniversaries, mother’s days they thought I was preparing for, but every day for the next month I received more flower ideas. And more ideas. While unsubscribing, I […]

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NO CLICK THROUGH? NO SWEAT
The amazing value of digital impressions

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Is a banner or blog worthless if it doesn’t lead to a click through? Some would say yes. After all, that click is one vital way that we can measure ROI. But digital impressions – such as ad views or email opens – can hold a great deal of insight. Here are four big reasons […]

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Look outside:
Why hiring in-house content writers doesn’t work

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In a recent survey of marketers, 75% said they expected to increase their content marketing budget over the coming years. That’s a pretty big increase. But what’s the best way to deal with this growth? Hire content writers full-time? Or seek help from specialist agencies? Here’s why agencies make sense. 1. The time struggle Most […]

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Get more for less
3 ways content marketing boosts the value of your leads

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Content marketing continues to be critical in improving the value of sales leads. Yet according to a 2018 survey by the Content Marketing Institute (CMI), most of your competition (just 24%) are not doing what it takes to make the practice a success. Bad news for them. Great news for you – if you are […]

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In-house marketing losing you money?
Four cost-conscious reasons to outsource

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In-house or outsource? That is the question. Recently, the Association of National Advertisers reported that 78% of its members now have an in-house team, compared with 58% in 2013. The primary driver for this increase was a desire to save money. But from my experience moving projects in-house often doesn’t work out to be as […]

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