Stellar success – what’s the story behind celebrity ownership of big brands? 

  In recent years we’ve seen a boom in celebrity-led brands, many of which have been phenomenally successful. But what’s the story behind them? How involved are their big-name front people, and how credible are they as businesses? A recent investigation by investment website invezz.com found that Kanye West’s footwear and clothing brand Yeezy is […]

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Facing up to fraud:
How ad fraud is eating up your marketing dollars

In the late 1800s, John Wanamaker famously quipped that “half the money I spend on advertising is wasted; I just don’t know which half”. More than a century later, today’s marketers face a similar – if more complicated – conundrum. Businesses are burning through billions of dollars in wasted digital advertising, and it’s not always […]

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The rise of short-form video consumption and what it means for marketers

According to recent studies, humans now have an attention span of just eight seconds. That’s one second shorter than the much-mocked concentration capabilities of a goldfish. For marketers today, the biggest hurdle is no longer capturing consumers’ attention, but keeping it. As social media continues to evolve, the race to make content quicker and easier […]

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Marketing in the metaverse:
should you move into this new medium?

When Mark Zuckerberg announced the rebrand of the social media giant Facebook to ‘Meta’, he might have catapulted the metaverse into the global spotlight – but he didn’t invent it. It was Neal Stephenson who first coined the term in his 1982 science fiction novel, Snow Crash. The concept of a metaverse is even older, […]

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Website optimisation:
The essentials for now and the future

Back in the day, company websites were basically a digital version of the company brochure. It was a linear journey viewed from a desktop with little thought about how quickly pictures load. Well, things have evolved. Websites are now accessed on the go, engaged in a Red Queen-like battle for search engine optimization (SEO), and […]

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YOUR SOCIAL MEDIA 101
And how to side-step some of the well-trodden pitfalls

Over half of the world’s population uses social media. So by not taking advantage of these platforms in a digital marketing strategy, a business is missing out on fast, inexpensive, and effective ways to reach its target audience. But many businesses are put off growing their social media presence because they don’t see the benefits, […]

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