Which B2B industries are nailing content marketing?
Here are three to watch

When most people think of content marketing, the brands that spring to mind are often B2C – consumer-focused giants like Red Bull or Go Pro. But by far the biggest beneficiaries of content marketing are, in fact, B2B companies. Research shows that the most successful B2B marketers spend 40% of their marketing budget on content marketing. […]

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Why should business leaders write content?

Picture the scene. You’re at a major conference. You are there to network with your peers, to talk to potential clients, perhaps you’re even doing a presentation yourself. Over the course of the day or days that you spend at the conference, you will introduce yourself a number of times. Now, imagine what you hear […]

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Marketing in a global pandemic:
four ways your content should have changed

Captive audiences, hungry for education and entertainment, have provided unprecedented opportunities to engage and build trust with your audience in 2020. And whilst the pandemic demanded that you fine-tune your approach, scratch below the surface for topic selection and alter your tone, the fact remains that if you weren’t producing content, you were losing out […]

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4 reasons companies say yes to content marketing

There are many reasons more and more businesses are using content marketing. And while it’s not there to replace traditional marketing, it enhances it beyond recognition. It’s adding a turbo boost to anything you do in the marketing sphere, and it’s turning you into a publisher of content that builds trust with your audience. So […]

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4 ways content helps you build a better business

Content builds businesses. It allows you to think and rethink your approach; it provides an opportunity to communicate your philosophy internally as well as externally; it can even become a source of pride within the company. And thinking this deeply about your offering (which is what great content demands), especially when senior management are involved […]

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