Doing content badly?
Best not to do it at all

They say there’s no such thing as bad publicity. But this certainly isn’t true when it comes to content. Get it wrong and you can do more harm than good. From simply confusing people, to making your actual products sound bad. There’s a lot at stake. Here’s what can go wrong if you put out […]

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Mobile vs desktop content:
How can you get them both right?

When creating our mobile and desktop sites, we spend significant time deciding how their designs and structure will differ. But what about the content? Should we consider the differences here as well? The short answer is almost certainly no – Google’s Developer Guide doesn’t mince its words: “Make sure that your mobile site contains the […]

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Content confusion?
How to choose your content topics

The most common advice when it comes to choosing topics for your content marketing is to focus on the challenges your customers face. While it’s the right advice, how can you go about actually putting it into practice? One option is to access the knowledge of people who live and breathe content marketing. You can […]

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3 pitfalls when trying too hard to ‘go viral’

Most marketers dream of their campaign going viral. It’s that 15 minutes of fame. But in truth, it’s not the best content marketing strategy. Trying too hard to go viral can dilute your target audience and reduce the quality of your content. Maybe worst of all, it can make you forget what your overall aim […]

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GET ANIMATED:
Is it time to do more with your infographics?

In an age of information overload, we are constantly bombarded. So your brand needs to find diverse ways to make its messages really stand out. Enter animated infographics. From making your message more memorable and easier to digest, to increasing the number of times it’s shared, there are huge benefits to investing in this form […]

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FAMILIARITY BIAS:
3 ways to harness its power

The more you encounter something, the more your attitude towards it is enhanced. In 1968, social psychologist Robert Zajonc called this the mere-exposure effect. Today, we know it as the familiarity bias. It’s hugely influential in the purchasing decisions we make – one recent study found that 82% of participants selected a familiar brand from a […]

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DOWN THE DRAIN:
5 ways you lose money without content marketing

Your digital marketing efforts could all be for nothing, if you don’t use content. Seems a little dramatic perhaps, but if you have ever felt that your website is pushing people away, that your leads are disappearing, that your SEO efforts are in vain – well, you’re probably not using content effectively. So here are […]

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BIG BRAND BONANZA:
LEARN CONTENT MARKETING FROM THE PROS

Content marketing has been a hot topic for a few years now. Yet many companies still struggle to execute it effectively. So what are the big name brands – the trailblazers – doing that the rest are not? And what can we learn from them that we can start using straight away to save on […]

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