Last week, I bought some flowers. In the process I signed up to the company’s email newsletter. From here things went awry. I’m not sure how many birthdays, anniversaries, mother’s days they thought I was preparing for, but every day for the next month I received more flower ideas. And more ideas. While unsubscribing, I […]
AVOID THE UNSUBSCRIBE:
NO CLICK THROUGH? NO SWEAT The amazing value of digital impressions
Is a banner or blog worthless if it doesn’t lead to a click through? Some would say yes. After all, that click is one vital way that we can measure ROI. But digital impressions – such as ad views or email opens – can hold a great deal of insight. Here are four big reasons […]
Look outside: Why hiring in-house content writers doesn’t work
In a recent survey of marketers, 75% said they expected to increase their content marketing budget over the coming years. That’s a pretty big increase. But what’s the best way to deal with this growth? Hire content writers full-time? Or seek help from specialist agencies? Here’s why agencies make sense. 1. The time struggle Most […]
Get more for less 3 ways content marketing boosts the value of your leads
Content marketing continues to be critical in improving the value of sales leads. Yet according to a 2018 survey by the Content Marketing Institute (CMI), most of your competition (just 24%) are not doing what it takes to make the practice a success. Bad news for them. Great news for you – if you are […]
How can you strengthen your marketing investment? [INFOGRAPHIC]
In our latest infographic we look at how you can strengthen your marketing investment. Click image to view in full size. […]
In-house marketing losing you money? Four cost-conscious reasons to outsource
In-house or outsource? That is the question. Recently, the Association of National Advertisers reported that 78% of its members now have an in-house team, compared with 58% in 2013. The primary driver for this increase was a desire to save money. But from my experience moving projects in-house often doesn’t work out to be as […]
Don’t blame the marketing Five reasons why companies actually struggle
Cutting marketing and advertising budgets during downturns is a common knee-jerk reaction. But is it always the right one? Marketing is just one of many departments that make up the anatomy of a business. All of them work together and share responsibility for success and failure. So before slashing the marketing budget, it’s worth considering […]
Good value: Are you getting enough ROI from your content?
Your company has a blog. It also sends out emails, updates Facebook, and tweets regularly. But what benefit should you be getting from all this content? Actually, let me rephrase that. What benefit should your company and your customers be getting from it? That’s much better. It really highlights what we mean by true value […]
Nobody cares: Why taking an honest look at your expertise can boost your content performance
It’s 2016. We’re doing content marketing for a client. They want an article about Leicester City football club and their rise to the top of the Premier League. Or rather what business people can learn about great team-building from the club’s rapid ascent. You’re already bored, aren’t you? Here’s the problem: The client is a […]
3 things you’re missing If your digital marketing doesn’t involve content
Digital marketing is a powerful and varied tool. Every business now has ways to put themselves in front of their audience – from digital display ads and Facebook retargeting, to PPC, SEO and buying influencers. Yet these marketing methods will significantly eat into your budget and will also fail to give you the ROI you […]