In-house or outsource? That is the question. Recently, the Association of National Advertisers reported that 78% of its members now have an in-house team, compared with 58% in 2013. The primary driver for this increase was a desire to save money. But from my experience moving projects in-house often doesn’t work out to be as […]
In-house marketing losing you money?
Don’t blame the marketing Five reasons why companies actually struggle
Cutting marketing and advertising budgets during downturns is a common knee-jerk reaction. But is it always the right one? Marketing is just one of many departments that make up the anatomy of a business. All of them work together and share responsibility for success and failure. So before slashing the marketing budget, it’s worth considering […]
Good value: Are you getting enough ROI from your content?
Your company has a blog. It also sends out emails, updates Facebook, and tweets regularly. But what benefit should you be getting from all this content? Actually, let me rephrase that. What benefit should your company and your customers be getting from it? That’s much better. It really highlights what we mean by true value […]
Nobody cares: Why taking an honest look at your expertise can boost your content performance
It’s 2016. We’re doing content marketing for a client. They want an article about Leicester City football club and their rise to the top of the Premier League. Or rather what business people can learn about great team-building from the club’s rapid ascent. You’re already bored, aren’t you? Here’s the problem: The client is a […]
3 things you’re missing If your digital marketing doesn’t involve content
Digital marketing is a powerful and varied tool. Every business now has ways to put themselves in front of their audience – from digital display ads and Facebook retargeting, to PPC, SEO and buying influencers. Yet these marketing methods will significantly eat into your budget and will also fail to give you the ROI you […]
Infographics are a go: Three reasons you should add them to your content plan
As businesses catch on to the importance of content marketing, it’s becoming more crucial than ever to produce content that people really remember. That means getting your message across, as quickly and creatively as possible. Sure, infographics have been around for decades. But we’re only now seeing how useful they are when integrated into a […]
Why content marketing is a must-have for your business [INFOGRAPHIC]
In our latest infographic we look at the main statistics that show why content marketing is a must-have for your business. Click image to view in full size. […]
Have you got left behind? Why UAE companies lag on content marketing – and how to catch up
The UAE is an exciting place to do business. Which makes it all the more frustrating to know that so many companies fall short when it comes to using content marketing – the smartest and most progressive marketing approach out there. So why do so few companies in the UAE use content marketing? And how […]
Three ways content marketing helps you make money [INFOGRAPHIC]
Here we look at three ways content marketing can help your company improve its brand awareness, while growing leads and cutting costs. Click image to view in full size. […]
The competitive edge: Four content marketing trends that your company needs
Content is booming, which is great news. Until you realise that the marketers making it are all vying for the same audiences – and your business is increasingly just one voice in the crowd. It’s not enough to know how to make yourself stand out any more. The game has changed and the shift from […]