Content is booming, which is great news. Until you realise that the marketers making it are all vying for the same audiences – and your business is increasingly just one voice in the crowd. It’s not enough to know how to make yourself stand out any more. The game has changed and the shift from […]
The competitive edge:
5 reasons why content marketing is a must
Here we look at five reasons that demonstrate what many marketers already know – content marketing is now an indispensable part of any marketing mix. Click image to view in full size. […]
Content has grown, but have you? New approaches to content help your company do more for less
Five ways to think like a content marketer [INFOGRAPHIC]
How do we make the transition from marketer to content marketer? Aside from acquiring new skills, we also need to adopt a new mindset, to really appreciate our new task. Our view of the marketing function needs to shift from one of delivering promotional messaging to one of providing a service. That service is content. […]
Nail it like a pro: Learning from the best can bring results for your company
We might love to hate those companies that seem to strike content marketing gold without even trying. But despite appearances, luck often has little to do with it. Instead, some of the biggest brands in the world have shown that success comes from careful planning, research, and know-how. But you don’t have to be a […]
Making the case 5 reasons content marketing is a must-have for your company
What’s stopping you? That’s a key question to ask when it comes to making the leap and taking a new, fresh approach to your marketing. Because it’s time to face facts: the same-old same-old just isn’t working any more. Not convinced? Last month we looked at five stats that showed the incredible value of content […]
CRUSHING IT THREE WAYS CONTENT MARKETING MAKES YOU MONEY
It’s 2018 and content marketing is crushing it. Gone are the days that businesses depend solely on advertising to drive sales, grabbing people’s attention by talking (or shouting) at them everywhere they turn. Customers don’t like it, and have had enough. Now the money is in helping people. Connecting with them through blog posts, ebooks, […]
3+1 Pillars of content marketing [INFOGRAPHIC]
The best way to deal with content marketing is to get your head around the core elements and just start building out your framework. That’s what I call the ‘3+1’ pillars of content marketing, which we use for our client strategy and content workflow. Many people are needed to carry out a full content marketing campaign, […]
DON’T NEED CONTENT MARKETING? 5 big stats that will make you think again
Bill Gates popularised the phrase ‘content is king’ in 1996. Two decades on, and his words have never been truer. It may have since become a cliché, but the astute marketer knows that ‘content’ is far more than a buzzword. It’s a vital part of any marketing strategy. More and more businesses are becoming aware […]
Power Up! Five ways content marketing can energise your business
Most content marketing fails. It shouldn’t, because there’s a lot of information out there on how to do it well. But whether it’s through poor strategy, lack of resources, or misunderstanding, many companies get it wrong – resulting in little or no return on their investment and leaving them with the belief it’s a waste […]