Captive audiences, hungry for education and entertainment, have provided unprecedented opportunities to engage and build trust with your audience in 2020. And whilst the pandemic demanded that you fine-tune your approach, scratch below the surface for topic selection and alter your tone, the fact remains that if you weren’t producing content, you were losing out […]
Marketing in a global pandemic:
4 reasons companies say yes to content marketing
There are many reasons more and more businesses are using content marketing. And while it’s not there to replace traditional marketing, it enhances it beyond recognition. It’s adding a turbo boost to anything you do in the marketing sphere, and it’s turning you into a publisher of content that builds trust with your audience. So […]
4 ways content helps you build a better business
Content builds businesses. It allows you to think and rethink your approach; it provides an opportunity to communicate your philosophy internally as well as externally; it can even become a source of pride within the company. And thinking this deeply about your offering (which is what great content demands), especially when senior management are involved […]
Why a sales team is no longer enough – and how content marketing provides that boost
Sales is a must. No one will argue with that. But in 2020 it’s clear that sales, and sales alone, cannot get the job done. Here are the facts: almost half of all sales people never follow up with a prospect, and only one quarter even make a second contact with a prospect (before then […]
You are no longer a marketer You’re a publisher
Thinking like a publisher is a change of mindset. It’s not something that happens overnight, but with steady work and partnering with the right people, your company can become a successful publisher. The question is, why is this important? Why would you want to become a publisher? In short, your competitors are already doing it. […]
Don’t stop marketing: The cost of not being present
Out of sight, out of mind. A famous phrase, but can it apply to companies considering stopping their marketing efforts during a recession? Is there a genuine risk of losing customers and prospects if you go off the radar for even a short while? It’s understandable that companies are forced to cut back on spending […]
5 steps to great content
Great content. Make no mistake, it is a lot of work. But what are the raw materials of good content? And, more importantly, what is the process of making those raw materials into something that your audience is going to love? As with anything in life, it’s all about planning – having everything in place […]
Do U.S. companies rule content marketing? Yes. And here’s how we catch up
It was the late 1990s when things really started to change. Computer use grew, e-commerce emerged and along with it e-mail as a powerful marketing tool. Then came blogs – first as personal diaries by individuals, then leveraged by companies for brand awareness. Blogs housed articles, then infographics, white papers, eBooks, animations. Content. And when […]
Extend your reach: Smart ways to distribute content
Your article is written and uploaded to the company blog. Great. But that’s just the start. Like a traditional salesperson, you have to knock on doors if you want to maximise reach. The key is understanding the most effective ways of using email, social media and media syndication to separate you from your competitors. So […]
Doing content badly? Best not to do it at all
They say there’s no such thing as bad publicity. But this certainly isn’t true when it comes to content. Get it wrong and you can do more harm than good. From simply confusing people, to making your actual products sound bad. There’s a lot at stake. Here’s what can go wrong if you put out […]