The importance of strong headline writing was well known long before the worldwide web was even a twinkle in Tim Berners-Lee’s eye, but the internet – and the rise in digital content marketing – has required headline writers to refine their art further still. No matter how strong the content of an article, the headline […]
If your content marketing programme is up and running, with high-quality, relevant content being published on a regular basis, you’re well on your way to building an audience of potential customers. But are you reeling them in? Content marketing without an effective call to action (CTA) is like fishing without a hook. You keep throwing […]
By telling stories and not solely presenting facts, C-levels are ever more involved with their companies’ digital marketing efforts and product development. Click image to view in full size […]
For those new to the discipline of content marketing, it is easy to underestimate the effort required. A single article can take up to 12 hours of work, sometimes more, depending on the complexity of the topic, the length of the piece and the research needed. Plan to put out eight articles per month and […]
Choosing topics to cover is perhaps the most important decision in a content marketing campaign. Relevance is the key. Your content needs to appeal to the right type of reader (prospect), it needs to speak their language, and it needs to engage them in a way that compels them to get in touch. If you’re […]
Writing involves a lot of work. Getting your message across with the impact you want means lots of time researching, re-reading, tweaking, reordering, cutting – and sometimes starting over because, well, that idea just didn’t work. In the age of content marketing, where informative, journalistic content makes up the vast majority of your overall content […]
To prepare yourself for the content marketing landscape that lies ahead, you need to think like a publisher. In some ways the term ‘content marketing’ no longer quite fits. We’re not just marketers and not just content producers. Our efforts now are all about delivering a publishing initiative that helps organisations improve in many different […]
Content marketing provides intelligence which can be extremely valuable in shaping your business strategy – regardless of industry or company size.
As more content is consumed over smartphones, ensuring your audience’s mobile experience is optimised is now an essential aspect of your content marketing strategy.