Content marketing provides intelligence which can be extremely valuable in shaping your business strategy – regardless of industry or company size.
As more content is consumed over smartphones, ensuring your audience’s mobile experience is optimised is now an essential aspect of your content marketing strategy.
For most companies carrying out content marketing campaigns, journalistic-style articles make up most of their content. But how long should this kind of content be? The answer is: whatever length it needs to be. That said, the stats on content length do give us something to think about.
Content marketing is all about using content to solve the same problems that your company’s products or services solve.
It’s no longer enough to simply tell people you have great products or services. You also need to demonstrate your skills on a regular basis, through content that offers solutions.