TGP renews content marketing contract with Silx

The new deal will see Silx continue to provide content marketing support for the exhibition and events specialists

Dubai, UAE: Event specialists TGP has announced its decision to renew its contract with Silx – the UAE-based content marketing agency. The new deal is an extension of the current contract which sees Silx provide content marketing support services including article creation, email campaigns, social media management and media placement. The latest renewal comes not long after company formation specialists Virtuzone renewed with the company for marketing services.

TGP CEO Alex Maddock said of the renewal: “It was an easy decision to renew with Silx. They have provided us with exceptional content marketing support over the years – including article creation, social media management and SEO strategy – and we hope they continue to do so for many more.”

Silx has seen its client base in the UAE grow exponentially in recent years – from one client in 2015 to over 20 in 2018, from a broad range of industries. The company’s current offering which is provided by teams in the UAE and UK includes email campaigns, article creation, content syndication, digital advertising management including AdWords campaigns, SEO, infographic creation, video animation, and public relations.

A key reason behind TGP’s renewal with Silx was the increase in engagement the company has seen through its website since working with the content marketing agency. Silx Managing Director Alex Ionides said these are exactly the measurables the company likes to be judged on: “Of course content marketing is about aesthetics and storytelling, but to be considered successful, it has to be tied to a quantifiable metric. Renewals like these show that our content marketing services tick both boxes in this respect.”

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About Silx: Founded in 2015, Silx helps companies use content marketing to get more from their marketing spend – a cost-saving way to nurture leads, build client relationships, and get ahead of competitors. Run by marketers with news media backgrounds, our content marketing/publishing campaigns for clients use cutting-edge thought leadership content – that brings measurable results. Our full-service digital marketing offering then integrates this content creation with distribution (email marketing, social media, press syndication), SEO, SEM and digital advertising. Silx is headquartered in Dubai, with offices in Munich and London.

About TGP: TGP is the UAE’s leading design and production company, specialising in exhibitions, events, commercial signage, wayfinding, interiors, graphics, and audio visual. Over the past two decades TGP has worked with some of the world’s biggest names across various industry sectors – undertaking every project in line with its timeless ethos: that quality and professionalism should never be compromised.