Although content marketing is the most essential part of digital and brings the most returns when done properly, it is also the easiest to fail at.

So here are the three quickest ways to fail at content marketing – and how to avoid them.

1. Assuming it’s easy: All masters at their craft make it look easy. But good content writing is hard, and that means using a professional writer (and editor) with knowledge of your industry.

2. Not following a workflow: From topic selection, brief writing, editing, and distribution – a full team is needed to get real results. This is not the place to cut corners.

3. Not being consistent: Content marketing is about publishing, and publishing needs consistency. You want to produce ideally up to four articles per month to achieve that steady content production.

Best way to avoid failure? Work with experts.