Your SEO efforts simply can’t succeed without great content.

Conducting keyword research is, well, pointless if you’re not going to use the keywords to start building a library of content your audience will come to rely on.

So you want to create optimised content? Don’t produce content only to include a keyword. Take a more considered approach and plan content that relates to this keyword or group of keywords. You can continuously adapt and update this cornerstone piece because, after all, quality is key.

Then you’ll want to promote your content – on your homepage or sidebar, via email and social outreach.

After this, look to related content topics focused on long-tail keyword phrases you can link to and from your cornerstone content. Viola!