Figures from last year show that more than half of all businesses reported that they planned to increase their spend on content creation and content marketing.

For those of us in the industry, it’s not a surprise. In these difficult times, with much uncertainty, one thing can be relied upon – building trust and loyalty with existing customers pays dividends both now and later.

Content is by far the most effective (and most cost-effective) way of achieving this all-important strong customer relationship. Provide regular, high-quality content that offers genuine value, that isn’t just shouting at the reader, and that is truly helping them – and you will develop and strengthen those relationships.

When it comes time to purchase, whether that’s right now or in the future, who will they think of?

The company who has been by their side all the way through.