Despite post-pandemic travel becoming easier and easier, virtual events are here to stay – and are only increasing in numbers. Business travel reduction is possibly a permanent one, and that’s in large part due to the much higher adoption of virtual meetings and events.
Let’s take a look at a few of the benefits of online events:
- They eliminate all geographical restrictions, making people’s physical distance meaningless and making worldwide networking easy.
- Due to their simplicity and accessibility, virtual events have a 29% greater participation rate than in-person events.
- Virtual events can save money and time. Imagine the savings when there are no venue, on-site staff, or travel costs.
- Attendees have more flexibility with digital events – they can attend live sessions or watch previously recorded sessions. In other words, those digital events become long-lasting marketing tools for your company.
If online events are not already in your marketing mix, get started with a small one and see what sort of ROI it brings.