What we’re talking about here is how content goes to work on the mind of your prospective buyers.

So here are three ways it convinces your audience to buy your products:

• Quality: When people consume quality content they think ‘quality offering’. If your content provides valuable information, your reader will see your offering as valuable.
• Solves problems: If you are in the home hardware business and your content addresses home improvement you are genuinely solving problems. That builds trust and loyalty. So who do they think of when it’s time to buy?
• It’s a joy to receive: Your content must be focused, relevant, and solve problems. But it should also be really engaging. Hit all those markers and it will be a joy to receive. It then associates a positive emotion with your company.

Don’t let another company build that relationship with your prospects and customers.